SEVENLENS.Book a Call

I get your brand found by AI.

Websites, AI and Google search, CRM and automation.

Book a Call How I Help

For trades and local businesses. Working with Turbo Tonics, Stroud Homes Auckland North, KGA Warkworth and Assureful.

Not ready for a call? Ask for the free report on where you stand in Google.

An assistant answer that names your business, above the map results.

Getting found

I get you found by AI and Google.

People now ask ChatGPT and Google who to call. I write your site so both can read it and name you. I set up your Google listing, your reviews, and a page for each town you work in. Then I add a page for each job people search for.

An assistant can only name a business it can read about. One page answers one search. Fifty pages answer fifty. You own all of them.

You need this if

  • You ask ChatGPT who does your job near you and it names someone else
  • Other businesses show up on the map and you do not
  • People only find you if they already know your name
See this in full Ask about this on a call

A page built for people, Google and AI, with one clear call button.

Website and online store

I build your website.

A site built from scratch for your business, not a template everyone else is using. It loads fast on a phone and makes it obvious how to call you. If you sell things, the shop is built into the same site, with card payments, GST and shipping already set up.

Everything else sends people here. If the site does not get them to call, that money is wasted. Selling through someone else's shop costs you a cut of every sale, forever. Your own shop keeps it.

You need this if

  • Your site looks like every other one in your trade
  • You are about to pay for ads pointing at a site you are not proud of
  • Someone takes a cut of every sale you make online
See the website build in full Ask about this on a call

An ad, and the three things I check before you spend.

Ads and where enquiries come from

I run your ads.

First I set up the counting, so you can see which enquiries came from where. Then I run your Google ads for one flat monthly fee, never a cut of what you spend. Ads on Facebook and Instagram change one thing at a time, so you learn what worked.

Most businesses spend on ads and cannot say which ones brought work in. Ads also need a site that gets people to call, so the site comes first. What you spend on ads goes to Google from your own account, not through me.

You need this if

  • You spend money on ads and cannot say what came back
  • Someone charged you a percentage of what you spent
  • You have boosted posts and do not know what they did
See this in full Ask about this on a call

Emails that send themselves, on a schedule.

Email

I email your customers for you.

I write the emails and set them to send on their own: a welcome when someone new comes in, a note that keeps you in mind, an offer when you want the work. I check the setup so they land in the inbox and not in junk.

Your customer list is yours. Followers on Facebook are not, and they disappear when the rules change. Emailing people who have already paid you once is the cheapest work you will ever win.

You need this if

  • Your customer names sit in your invoicing and never hear from you
  • Repeat work turns up by chance
  • You have not emailed your customers this year
  • Email is $1,997 to set up, then $197 a month.
See this in full Ask about this on a call

One board from first call to paid invoice, joined to Xero.

Software for your business

I build your CRM.

One place that holds every customer, every job and every invoice, built around the way you already work. If you sell to other businesses, they get a login to see their prices and order without ringing. I can add stock counts, and one screen showing how the month is going.

Software you rent charges you for every person who uses it, every month, and still does not fit. Turbo Tonics sell drinks wholesale here in New Zealand. I built theirs, joined to Xero, and invoices now go out from one screen.

You need this if

  • Jobs live in your inbox, a notebook and one person's head
  • Someone types the same order out twice
  • You find out you are out of stock from a customer
See this in full Ask about this on a call

The list of jobs I take off you, one at a time.

The paperwork

I automate your admin.

A monthly plan. I find the jobs you do by hand every week, then build something that does each one for you, starting with the one costing you most. Usually it is chasing quotes, reminding people to pay, and the report that took you a morning.

An hour you stop doing this week is an hour you stop doing every week after. It adds up as we go. Most owners think they need to hire when the real problem is the same jobs coming round again.

You need this if

  • You or your team spend hours on work a computer should do
  • Quotes go quiet and invoices go unpaid because nobody chased them
  • You build the same report by hand every month
  • The monthly plan is $3,997 a month, billed three months at a time.
  • Paid a year ahead it is $3,175 a month.
See this in full Ask about this on a call

Three calculators.

Work out what slow replies, admin and ad spend cost you.

Every figure is in New Zealand dollars, worked out from your own numbers. The ones filled in are starting points to change. Nothing is stored or sent.

The cost of a slow reply.

What late or missed replies cost you in lost jobs over a year.

Calls, forms and messages that could become a job.

Count an enquiry once, whether the reply was late or never sent.

Your own win rate.

Jobs lost a month
1.8
Value lost a year
$25,920

At those numbers, late replies are costing about $25,920 a year.

Automatic replies and follow-ups are built on the business operations retainer.

How this is worked out

Jobs lost a month: 6 late or missed enquiries multiplied by a 30% win share, which is 1.8.

Value lost a year: 1.8 jobs multiplied by $1,200 a job, multiplied by 12 months, which is $25,920.

Every number comes from what you entered above. Nothing is assumed about your trade.

Check these numbers on a call

Your numbers go with the booking.

What admin costs you a year.

What the hours you spend on admin cost you over a year, and how many of them a system could hand back.

Quoting, invoicing, chasing and retyping. Your own hours, not the whole team's.

What you charge, or what you would pay someone to do it.

Your estimate.

Hours a year on admin
368
Cost a year
$31,280
Hours back at 40%
147
Value of those hours
$12,512

About 368 hours a year, worth about $31,280, and a system could hand back about 147 of those hours.

The business operations retainer is $3,997 a month, NZD, ex GST.

How this is worked out

Hours a year: 8 hours a week multiplied by 46 working weeks, which is 368. The 46 working weeks are fixed.

Cost a year: 368 hours multiplied by $85 an hour, which is $31,280.

Hours back: 368 hours multiplied by your 40% estimate, which is 147. At $85 an hour those hours are worth $12,512.

Check these numbers on a call

Your numbers go with the booking.

What a Google Ads budget would need to return.

What a Google Ads budget would bring in at your numbers, and whether that covers the spend.

Paid to Google from your own account. Separate from any fee.

What you pay Google for one click, not a quote from me.

Of the people who click, how many call or fill in a form.

Your own win rate.

Clicks a month
250
Enquiries a month
12.5
Jobs won a month
3.8
Cost per job won
$787
Jobs needed to cover the spend
2.5
Revenue a month
$4,500

At those numbers, $2,950 a month in spend and fees would bring about 3.8 jobs at about $787 each.

Revenue at those numbers would be $4,500 a month, more than the $2,950 spent.

Google Ads management is $1,450 a month, NZD, ex GST. The fee is flat. Ad spend is separate and stays in your own account.

How this is worked out

Clicks: $1,500 divided by $6 a click, which is 250.

Enquiries: 250 clicks multiplied by 5%, which is 12.5.

Jobs won: 12.5 enquiries multiplied by a 30% win share, which is 3.8.

Cost per job won: $1,500 in ad spend plus the $1,450 fee is $2,950. Divided by 3.8 jobs, that is $787 a job.

Jobs needed to cover the spend: $2,950 divided by $1,200 a job, which is 2.5.

Revenue a month: 3.8 jobs multiplied by $1,200, which is $4,500.

Ad spend goes to Google from your own account. The $1,450 fee is the standard tier of Google Ads management, flat, never a share of spend.

Check these numbers on a call

Your numbers go with the booking.

Two clients, in their own words.

A wholesale business in Auckland. An insurance company in London. The same rule for both: you own the work.

Turbo Tonics is a wholesale drinks business in New Zealand. I built their CRM and connected it to Xero, so invoices are raised and sent from one screen.

Rohit Nair runs Assureful, an insurance technology company in the UK. About GBP 140,000 of work delivered across several projects, on budget every time. In his words.

We own everything: the code, repositories, infrastructure and documentation. Another developer could take over. We stay because we like working with Stuart, not because we are locked in.
Rohit Nair, founder, Assureful.

What it costs.

Every service, the standard size

NZD, ex GST. Ad spend and third-party software are separate. This is the standard size of each service; all three sizes are on the services page.

Standard prices for every service, in New Zealand dollars, ex GST
ServiceWhat it isStandard price
Website design and buildA custom site, built to be read by people, Google and AI assistants.$3,990, one payment
Analytics and tracking setupGA4, Search Console, ad tags and the pixel, installed and verified.$1,497, one payment
Online store buildAn online store built into your site, with no platform fees.$4,997, one payment
Programmatic SEOOne page for each search your customers run.$1,997 setup, then $97 a month
Local SEO and Google Business ProfileYour Google listing, reviews and area pages.$1,497 setup, then $197 a month
Google Ads managementCampaign build and management for a flat monthly fee.$1,450 a month
Paid socialMeta, Instagram and Pinterest ads, one variable tested at a time.from $1,997 a month
Email marketingEmail sequences set up and run for you.$1,997 setup, then $197 a month
Custom CRMA CRM built around how your business sells.from $6,997 to own, or $397 a month as a service
Wholesale trade portalA login where trade customers see their prices and order.from $5,997 to own, or $297 a month as a service
Inventory management and projectsStock and job tracking built for your products and suppliers.$9,997 to own, or $497 a month as a service
Dashboard and reportingOne screen for traffic, leads, spend and revenue, plus a monthly report.$1,997 to own, or $97 a month as a service
Business operations retainerRepetitive admin removed one build at a time, on a retainer.$3,997 a month
See all three sizes of every service

Questions.

The questions I am asked most.

If yours is not here, ask it on the call.

How much does a website cost?

A website designed and built from scratch is $3,990, one payment, in New Zealand dollars and ex GST. That is the standard size. There is a smaller build and a larger one on the services page, each with a fixed price. The site is written to be read by people, by Google and by AI assistants. Hosting sits in accounts you own.

Do I own what you build?

Yes. When the work is finished you own the code, the accounts, the data and the documentation. Everything is set up in your name from the start, not transferred later, and third-party software stays in your accounts. Another developer could take over at any time. Nothing is held back to keep you as a client.

Do you guarantee results?

No. Nobody controls what Google or an AI assistant decides to show. Anyone who promises a ranking, a traffic figure or a number of leads is guessing. What I put in writing is the work itself: what gets built, what it costs and what you own at the end. Tracking can be set up so you can see for yourself what each part is doing.

What does being found by AI mean?

People now ask ChatGPT, Google's AI answers and similar assistants which business to call, instead of reading a list of links. Those assistants read websites, Google Business Profiles and reviews. They tend to name the businesses they can read clearly. Being found by AI means your site and listings are written and structured so an assistant can read them and has a clear reason to name you.

Do you work outside New Zealand?

Yes. I am based in New Zealand and work remotely with businesses in New Zealand, Australia, Canada, the United States and the United Kingdom. The work is the same wherever you are: the website, the search setup, the CRM and the automation are all built and handed over online. Prices are in New Zealand dollars, ex GST, and are the same for every country.

Who does the work?

I do. There is no account manager, no sales team and no handover to a contractor. You talk to the person who designs and builds the work, and the same person looks after it afterwards. A start date is agreed on the first call. The deposit holds it, so you know when the work begins before the build starts.

Are your prices fixed?

Yes. Every service has a published price in New Zealand dollars, ex GST, and the same numbers are shown to everyone. There is no hourly meter and nothing to negotiate. Ad spend and third-party software are separate and are paid from your own accounts. Larger builds are paid in stages, with the schedule written down before work starts.

Can you run Google Ads for me without a new website?

Only if your current site already turns visitors into enquiries. I will tell you on the call whether it does. Google Ads sends people to your website. If that site does not do its job, the budget is wasted. That is why the website comes first. Management is a flat $1,450 a month. Your ad budget is separate and stays in your own Google Ads account.

How to start.

A free 20-minute call.

Tell me what is costing you time or money. I will tell you what I would do first and what it costs, and you decide afterwards. Nothing to prepare. If I am not the right fit for the job, I will say so on the call.

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